Our work
I've spent 25 years building websites and software for other people's companies. Surface is my own. That means two things for you: the work is done by someone who has shipped for a living for two decades, and I need these first builds to be undeniable. So judge the work before you spend anything.
A real Surface demo build — a fast, hand-coded site with your phone number, Google reviews, and call tracking wired in. Your build gets the same treatment.
View live demo site →Most of your searches happen on a phone. Your site should look like it was built for that, because it was.
View live demo site →Client quote
"Travis solved a previously intractable problem for us, interfacing Python to an external API inside of SQL Server. Fast and efficient. Highly recommended!"
Client quote
"This was my first time posting a job. Travis completed the job days in advance and did a great job. Would recommend."
Who you're hiring
I'm Travis W. I've been building websites and software for 25 years — real code, not drag-and-drop. Surface exists because I kept watching hardworking local businesses get charged agency prices for template work, or get stuck fighting a DIY builder that never got finished.
Here's how I can charge $299 a month and still do senior-level work: I've automated the parts that should be automated — hosting, deploys, the weekly Google posting, the reporting. What doesn't get automated is the build itself and the person you call when something breaks. That's me.
Travis W · Founder, Surface · Fort Myers, FL
The real math
The average service call runs $350 to $600. A replacement runs into the thousands. If being invisible on Google costs you one job a month, that isn't a $299 problem — it's a $4,200-a-year problem you're already paying, quietly.
| Option | Custom agency | Surface | DIY builder |
|---|---|---|---|
| Cost | $3,000–$8,000 upfront, then a retainer | $299 setup, $299/mo | $20–$50/mo + your weekends |
| Time to live | 4–12 weeks | 5 business days | Whenever you finish it |
| Your time | Meetings, revisions, approvals | One 15-minute call | All of it, forever |
| Google profile | Usually billed extra | Included — posted weekly | You, if you remember |
| Who fixes it at 8pm | A support ticket | You have my number | You, on YouTube |
| If you leave | Locked into their system | Domain and content are yours | Nothing to take with you |
Cheaper than an agency isn't the point. The point is that a half-finished site and an empty Google profile cost you more every month than either option does.
One tier. Nothing held back.
No package grid, no upsell ladder, no premium tier that unlocks the parts that should have been there in the first place.
Not a builder template. Real, semantic, fast-loading code that Google and AI search tools read cleanly. Your domain is registered in your name and included in the price — not rented to you.
Secure hosting included, no separate bill. New phone number, updated hours, seasonal promo, swap a photo — text me and it's done. No change-request forms.
Most contractors set theirs up once and never touch it again. Google rewards activity. I fully optimize your profile, then post weekly, upload fresh job photos, and keep services, hours, and service area accurate. This is the part that drives map-pack calls, and the part everyone skips.
Every call and form submission tracked, so you know which jobs came from the website versus the Google profile. Configured correctly — your real business number stays primary on Google, so your local ranking isn't affected.
Automated follow-ups asking every customer for a review — all of them, not just the happy ones. Filtering for positive reviews violates Google's policies and can get a profile suspended. I don't do it, and you should walk away from anyone who offers to.
Your site is structured with proper schema so ChatGPT, Google AI Overviews, and Perplexity can identify what you do, where you do it, and recommend you when someone asks. Most contractor sites are invisible to these tools entirely.
Meta structure, local keywords, clean architecture, service and city pages. Not a ranking promise — a foundation, so that when you want to grow, there's something to grow.
Plain English: how many calls, where they came from, what changed. Plus a short call to decide what to adjust. You'll never wonder whether this is working.
No way to get burned
You've probably heard the horror story: a guy builds your site, then holds it hostage when you want to leave. So let's be specific, in writing, before you pay anything.
The only thing keeping you as a client should be that the phone is ringing.
Not mine. If you leave, it transfers to you or your next provider. Nothing to negotiate.
Copy and photos exported and handed over on request, any time, no fee.
Cancel by text or email. Billing stops at the end of that month. No retention call.
If your site isn't live 5 business days after intake, the $299 setup fee comes back.
How it works
Services, service area, pricing, and the photos already on your phone. That's it — that's your entire involvement.
Site coded, schema structured, hosting configured, Google Business Profile optimized, tracking installed.
Site launches on your domain. Profile is optimized and posting. Tracking is recording. You get a 5-minute walkthrough video to watch whenever.
Weekly Google posts and photos, monitoring, unlimited small edits, monthly report and call. You go back to work.
Pricing
Monthly
$299/mo
Billed monthly · cancel anytime
Setup fee
$299
One-time, due at signup
The setup fee is due up front when you sign up, with the $299 monthly billed after your site is live.
Get My Free Visibility ReportNo call required · sent within 24 hours
Skip the Audit — Start Onboarding →Included at $299/mo
When you're ready
You can't rank a site that isn't built right, and you shouldn't run ads into one that doesn't convert. Once your foundation is live and I understand how your business actually makes money, these are available — priced per scope, never bundled in to inflate your monthly.
Active ranking work scoped to your market and competition. Real traffic, no ranking guarantees — nobody can honestly make one.
Service and city pages that build genuine local authority, scoped by volume.
Paid traffic targeted tightly to your actual service radius, running into a site built to convert it.
Quoting, dispatch, scheduling. This is what I did for 25 years before this.
Questions
Anything not answered here, call me. Same number that answers after you're a client.
(239) 691-3394Free visibility report
I'll run a free report on your current website and Google Business Profile: what you rank for, what your competitors rank for that you don't, where your profile is losing calls, and how fast your site loads on a phone in a customer's driveway.
It comes to your inbox within 24 hours. No call, no pitch deck, no obligation — if the report says you don't need me, that's a fine outcome.
Or just call — (239) 691-3394
Request received
I'll have it in your inbox within 24 hours. If anything looks urgent, I'll text you first.
